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Dec 18

Written by: A'Lynne Robinson
12/18/2009 12:22 PM

A recently published article in the Jackson Magazine titled, "Marketing in a Bad Economy DON'T STOP!"  Highlighted the essential need to push past the initial knee jerk reaction to tough economic times by eliminating marketing dollars from any organizations' budget.  It has been suggested that recruitment is the only out come of marketing leaving out the entire component, some would even argue the most important component of retention.  The Community Relations position at Jackson Public Schools handles a myriad of job duties only one of which is marketing/recruitment.  Ask any number of parents who they contact at the district if they are experiencing a difficulty and the answer would be the same, the Community Relations Office.  Before it is suggested that the marketing of a 66 million dollar business is abandoned  folks might want to read the article and look at the  job duties that are in total handled by the Community Relations Office.

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Community Relations

   Jackson Public Schools
Community Relations Department

The Community Relations Office of Jackson Public Schools strives to build and maintain strong relations with the Jackson community.   It is located at the JPS Administration Office in Reynolds Hall at 522 Wildwood Ave, Jackson, MI 49201.

 

The Community Relations Office directs the production of the District’s marketing and advertising material. All media correspondence and communication are supervised by the CRO.

 

The Community Relations Office provides the community with timely and accurate information about the District. This effort will ultimately build a bridge that will promote an open line of communication between Jackson Public Schools and the community.

 Meet A'Lynne Robinson,

Director of JPS Community Relations Dept.

A'Lynne Robinson

A’Lynne Robinson is a graduate of the University of Michigan and completed her Master of Management Administration course work at Metropolitan State University in St. Paul, Minnesota.


She has an extensive background in higher education, recruitment, retention and work with “At-risk” students.

 

Mrs. Robinson has previously held such positions as: director of admissions and advising, pre-college programs coordinator, associate campus director, director of multicultural affairs and she is a licensed Realtor.

 

Mrs. Robinson is responsible for the development and implementation of the enrollment campaigns of Jackson Public Schools. She works to ensure that both internal and external lines of communication are open and inviting. As the head of the Community Relations Office her focus is primarily on increasing the strength of the relationships between JPS and its surrounding community.  Additionally, she handles FOIA request, is the OCR Compliance Officer and Ombudsman for the district.

 

Mrs. Robinson is the Vice President of the Lansing City Council and represents the Third Ward of the city. Also, Robinson serves as the Vice President of the Lansing Alumnae chapter of Delta Sigma Theta Sorority Inc. She is a member of Girl Scouts of America and is a member of the Michigan School Public Relations Association Board of Directors. In addition, the JPS Walk for the Cure Junvenile Diabetes Association Team is lead by Mrs. Robinson.

The Community Relations Department is located at:

522 Wildwood Ave. Jackson MI  49201

Contact A'Lynne Robinson by email or by phone at:

(517) 841-2208

 

 

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